I'm so excited to put the spotlight on Jen Serafini. I initially tried to redesign my blog on my own. Halfway into it I realized that I could not convey the look that I really wanted. Jen and I were hitting it off and following each other's blog. I created a pinterest board to hold all of my inspiration. I reached out to Jen because her design style was exactly what I was trying to create. I rambled on and on and she was able to decipher all my enthusiasm and ideas. When she emailed me the original mockup I literally did a dance. JACKPOT. I anxiously waited for Ian to get home from work and showed him [I even used jazz-fingers and think I said "ta-DA!"]. He agreed that it was perfect. Jen agreed to a little Q&A session.
How did you pull all the inspiration together to create the new look for bedsidesign? Jen: Christie did a great job of pulling together images that she felt best represented her desired brand personality. After we chatted about exactly what she was looking for, I took what she had and added my own touch to create a mood board. This was a great starting point for me to begin designing, and once I have a great starting point, the ideas just keep coming!
What do you think the new look says for bedsidesign? I think the new look does a great job representing the direction Christie wants to take her blog. The logo is bold and powerful while the rest of the page has a fairly minimalistic design. The simplicity really allows for the content to shine and make a big impact. The design is punchy, pretty, colorful and refined - all things that depict the blog personality really well!
Can you explain why these two fonts “work”? The bold script and the softer san-serif font compliment each other really well without competing. When picking fonts, it’s really important to make sure one is more dominant than the other - you don’t want two styles to clash. If everything is the same weight and equally as bold, the eye doesn’t know where to look. Thick with narrow, script with san-serif, bold with understated, etc.
How long have you been designing? I’ve been “designing” ever since I was in elementary school. I say that with quotes because what I thought designing was when I was young was putting photo filters on Justin Timberlake in Photoshop with his lyrics on top! I think I’ve come a long way since then :)
I was definitely one of those people who knew what I wanted to do from an early age. I was always drawn to typography, logos and branding. I built up a collection of magazine cut outs, clothing tags and packaging that inspired me and kept it on display in my room (dork!) I realized this was actually called graphic design when I took the class in high school - from there on out I knew that’s what I wanted to do with my life.
What design projects are your favorites? Lately I’ve been working on a lot of digital projects; websites and blog design. Digital used to scare me because it was a foreign medium. However, in the past year I’ve really embraced it and love the challenge it brings! It’s even more fun when I get to build a brand from the ground up; it allows me to really flex all of my creative muscles.
What inspires you? So many things! From online resources to walking around Chicago, to eating at a restaurant with an awesome menu design. I love discovering inspiration in places outside of the internet, it’s a great way to get a new perspective on the world and apply it to design.
You can view all of the sources of my mood board images.
And a HUGE thank you to Jen. xo