Since today is the first Saturday of the month you know what time it is! The bedsidesign files is back with our featured designer and monthly interview. I've been a fan of Casey Lynn Designs for several months and I'm beyond thrilled to feature her here today!
What type of design work you do?
I mainly focus on crafting beautiful branding through web + print design, but also find myself dabbling in illustration here and there. This means you can most often find me designing some wedding invites, brain storming branding for a new business or taking a web design I have made and making it come to life with a little coding.
When did you “know” you wanted to be a designer?
My junior year of high school I was on the yearbook staff and in charge of all the layouts for the yearbook. It was that year I fell in love with layout design and decided I wanted to go to college in pursuit of becoming a designer for a magazine. My path changed in college after I discovered I was in love with more than just layout design and wanted to branch out to make myself available for all design.
What is your favorite part of the design process?
O gosh I love this question. My favorite part of the design process is when you have that "aha moment". That moment when you finally see what has been in your mind all along. When all the pieces fall together and the project finally makes sense. This usually comes towards the deadline for me in the final moments right before I am about to send my client proofs, I finally get that vision of my creative thoughts and the clients wants coming together in perfect form. It is kinda a hard moment to explain, but it is one of my favorite moments of design.
Where do you find your inspiration?
My clients are my biggest inspiration. I like to spend time at the beginning of the project hearing about their passion, story and vision for what they do. I look at the process of designing for a client as more of a collaboration, so they are my inspiration throughout the entry thing. I also have found when I'm stuck and have no more creativity to give, the best thing I can do is turn off my computer take a walk, dance around my living room, have coffee with a friend or head to the beach for an hour and come back with a clear mind and almost always fresh ideas!
Tell us about the city/town that you live in.
I live in Old town of Orange, California. I have only been living here for 6 months, but absolutely love this little town. Although it finds itself in the middle of the very large Orange County, it has a small town feel. I live a block from our main strip where you can find the best coffee in the OC, an amazing brewery and about ever type of food you may want from gourmet bratwurst to a waffle sandwich. It is also located only 20 min from the beach and about an 1.5 hours from the mountains. The thing I love most about this town is that it has character. There are so many little alley ways, antique shops and old buildings that hold history and character for our little town. You must visit next time you're in Southern California!
What is your favorite pantone color?
My favorite colors are always changing depending on projects and my mood, but I constantly love de-saturated and light colors. Today my favorite pantone is 3248 C
Describe your design style in 5 words.
Oh gosh it is hard to sum up in only five words. My style sometimes very much so depends on the client, but most of the time it is :
clean // de-saturated colors // illustrative // whimsical // happy
Do you freelance? If so, do you have any tips for people starting out?
Yes I am a freelance designer and design under my petite design studio of Casey Lynn Designs. My biggest tip on starting out is to put yourself out there and don't be afraid to tell people what you do. I know it is scary starting out, but getting familiar with the design world and starting to put your work out there is important. No one will know what you do unless you show them. My other tip is to always have very clear and constant communication with clients. Make sure you have a clear understanding of what you are to offer for the client and how long this will take. The best way to show this is to start every freelance job with a contract. They are a beautiful way to insure everyone is on the same page from the start of the project!
Describe your “perfect” day.
My perfect day would start by waking up in the city of Portland and getting breakfast and the best coffee with my closest friends. The afternoon would consists of an adventure to a new place with lots of slurpees, red vines, real laughter and instagrams along the way. This would also include dancing in a field somewhere along the way. The day would end with a huge backyard dinner party with all my friends in the same place! Whenever my friends are in the same place I am a very happy girl!!
Did you go to school for design – what was your major/school? How has this impacted you as a designer?
Yes! I went to Point Loma Nazarene University and graduated with a BA in graphic design. I believe my education has allowed me to better understand the terms and meaning of conceptual design. It was in school that I learned design goes deeper then just looking pretty, but is rather a tool for problem solving and when done correctly will be used to tell a company's story. It was also in school when I first had my "aha moment" and learned that my passion for design will be used to help and aid business. It was in class working with other students when I found my true passion for designing for passionate people. I learned I could use design to give credibility and aid their passion by helping to make their visions come to life. It is because of those classes that I am where I am today passionate about telling people's stories and helping them change the world!
Don't forget to check Casey out!
BLOG : caseylynndesigns.com/Blog | INSTAGRAM : http://instagram.com/